Identifix Direct-Hit

Identifix Direct-Hit Subscriber Base Jumps By 40 Percent In Past Two Years

Vehicle look-ups and hotline archives also increase substantially, company says.

ROSEVILLE, Minn. – Identifix Inc. has announced three significant milestones for the company’s award-winning online tool, Direct-Hit. According to the company, Direct-Hit has exceeded 35,000 subscribers, with the number of vehicle look-ups now reaching 15 million per year. These numbers are up from 25,000 subscribers and 12 million look-ups in 2010. In addition, the company reports that the number of Hotline Archives has reached 525,000, which represents an increase of 25,000 Hotline Archives over the past six months alone.
 
“These new milestones are a result of technicians’ ongoing need for diagnostic and repair information and the value they see in not only what Direct-Hit delivers, but the speed at which we make it available,” said Jeff Sweet, president at Identifix. “We never stop listening to our customers, whether they’re telling us what fixed the vehicle they looked up, or letting us know what we can do better. Our customers’ feedback enables us to enhance our online tool with relevant content for our current subscribers, which also helps to attract new customers that want to be more productive.”
 
According to Indetifix, Direct-Hit delivers diagnostic and repair information quickly by eliminating the frustration of time-consuming factory flowcharts with shortcut tests and confirmed fix procedures created from more than 3.8 million calls to the Identifix Repair Hotline. Collected from more than 100,000 technicians in the field, these fixes are validated by the company’s staff of more than 45 ASE Master L1 Carline Specialists.
 
For more information, visit identifix.com.
 

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