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Research Outline
Prepared for Amanda K. | Delivered February 26, 2020
Covenant Eyes
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Goals
To obtain statistics and the marketing efforts of the Covenant Eyes app, as part of competitor research.
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Early Findings
Covenant Eyes
Covenant Eyes is an
accountability
platform that protects individuals and families from inappropriate content on the internet.
Covenant Eyes was founded in
2000
by
Ronald DeHaas
.
According to its Crunchbase profile, the employee count is between
101 and 250
.
Covenant Eyes has
130,000 users
across
140 countries.
According to Apptopia, there have been
18,214
downloads in the past
30 days
with a monthly download growth rate of
19.43%.
Covenant Eye has registered
three patents
for its intellectual property and
four trademarks.
Marketing Efforts
Its active social media pages/accounts include
YouTube
,
Facebook
, and
Twitter
.
The company offers a
30-day money-back guarantee
.
Covenant Eyes fights against
pornography addictions
publicly via its YouTube channel, other social media channels, and the official website addresses this struggle publicly. Its homepage messaging reads "Experience the
#1 App
for Quitting porn".
Summary of our Early Findings
Our initial research was able to determine that this information is publicly available. We provided basic insights on the statistics, social media channels, and the company's website. A thorough analysis, beyond this one hour research, may provide further insights into the company and its marketing efforts.
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