Free Chips and Salsa Spurs Jump in Chili's Rewards Sign-Ups
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Americans love freebies, especially in the form of chips and salsa.
At least that’s the bet that Chili’s Grill & Bar is making with an overhaul to its rewards program, which now offers members free chips and salsa or a non-alcoholic drink with every visit. Early returns are positive, the Brinker International Inc.-owned chain says, with in-restaurant customer sign-ups tripling since the changes were introduced last month.