Bharatstudent.com, a student and youth community platform run by Social Media India Ltd., a 100 percent owned subsidiary of Northgate Technologies Ltd, today announced their integration with Facebook to leverage the synergies between the two companies.

According to A Srininasu, executive director, Bhartastudent.com, the current traffic of the website which at present stands at seven million per month, may be doubled in a year.

"Many of the features in both the sites can be shared by the users. We expect the traffic of our site to double by next year," Srinivasu told PTI.

The integration allows for people to login to Bharatstudent with their Facebook account, includes social plug-ins that enables Facebook users to comment, 'Like' all articles, videos, photos, movie reviews, informative articles and other exclusive content, and enables discovery and sharing of relevant educational and entertainment content.

Using artificial intelligence, Bharatstudent.com has tailored a feature to match to the relevant new updates (articles, photos, videos and reviews) for Facebook users and will be carried in Bharat Student 'Like Box' as per the specific user interest.

"With over 15 million users in India, Facebook has gained a cult status in the Indian market. We are extremely proud to be associated with Facebook and believe that this integration will further enhance the user experience for our subscribers.