Digital Marketing at Box Hill - Box Hill Institute of TAFE
Digital Marketing at Box Hill - Box Hill Institute of TAFE
Digital Marketing at Box Hill - Box Hill Institute of TAFE
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<strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong>C<strong>at</strong>riona Wills<strong>Digital</strong> <strong>Marketing</strong> ManagerAndie Elliot<strong>Digital</strong> <strong>Marketing</strong> Coordin<strong>at</strong>or
<strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> is Getting Social!Enhancing the student experience with Social Media
http://www.youtube.com/w<strong>at</strong>ch?v=gQ0wFqNfu7A<strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
Wh<strong>at</strong> are we doing?We are using social media to enhance and add value to thestudent experience <strong>at</strong> the <strong>Institute</strong> by engaging with them on adaily basis about things th<strong>at</strong> are relevant to them.•Sharing Inform<strong>at</strong>ion•Showcasing student & staff work•Broadcasting events•Connecting people<strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
How are we doing it?We are building an online community withour current, prospective and paststudents in a bid to engage them furtherin curricular and extracurricular activitiesand discussion.We are having convers<strong>at</strong>ions via socialmedia channels Facebook & Twitter.Entertaining them through YouTube andconnecting them pr<strong>of</strong>essionally onLinkedIn, all while driving engaged and<strong>at</strong>tentive traffic to our website.<strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
Why?Low Cost EntryWe are in the same room as our studentsOur students are digital n<strong>at</strong>ives.Builds rel<strong>at</strong>ionships with studentsOur students gener<strong>at</strong>e content and engage with the <strong>Institute</strong> in a two wayconvers<strong>at</strong>ion th<strong>at</strong> they actually care about.Brand personality and voiceFeedbackLearning about our studentsCustomer Service<strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
The BHI Career <strong>Box</strong> goes <strong>Digital</strong>!Helping students find theright career<strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
Career Info for studentsProblems?• Educ<strong>at</strong>ion providers promote courses, not careers• Students know typical careers, but not the obscure or different careers• Students may know wh<strong>at</strong> they want to be, but not how to get there<strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
<strong>Digital</strong> Career <strong>Box</strong><strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
<strong>Digital</strong> Career <strong>Box</strong><strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
<strong>Digital</strong> Career <strong>Box</strong><strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
<strong>Digital</strong> Career <strong>Box</strong><strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
<strong>Digital</strong> Career <strong>Box</strong><strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
Feedback or questions?Feel free to contact us• C<strong>at</strong>riona: 9286 9463• Andie: 9286 9209• webteam@boxhill.edu.au<strong>Marketing</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> 2008-2012 | <strong>Digital</strong> <strong>Marketing</strong> <strong>at</strong> <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | <strong>Box</strong> <strong>Hill</strong> <strong>Institute</strong> | March 2011
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