CLEVELAND, Ohio -- SeatGeek is the new ticketing provider for the Cavaliers, the organization announced Thursday. SeatGeek replaces Flash Seats and StubHub, handling all ticketing for events at Rocket Mortgage FieldHouse including Cavs and Monsters games, concerts and other events. The deal covers Canton Charge G-League games at the Canton Civic Center, too.
“SeatGeek has a similar DNA to our organization - we both put the fan experience above everything else,” Cavaliers President of Business Operations Nic Barlage said in a release. “We believe technology is a core part of our future as well, and SeatGeek is an ideal partner to bring an elevated, dynamic and safe experience to our fans as events return to Rocket Mortgage FieldHouse.”
SeatGeek’s app allows fans to easily purchase tickets and gain contactless entry into the venue, and offers helpful features like the ability to book a ride to the game and mobile ordering for concessions.
The partnership will also allow the Cavaliers to tap into SeatGeek’s suite of products and services such as real-time analytics, seating chart heatmaps, and SeatGeek Adapt, a set of tools the company developed to coordinate the return of fans to arenas amid the pandemic. SeatGeek’s software, for example, ensures fans are seated at a safe social distance apart and can control traffic flow into the venue by staggering entrance times.
“As someone who grew up in Cleveland and attended hundreds of Cavs games as a kid, it’s a highlight of my career to now get to work alongside the team and city that I love,” added SeatGeek CEO and Co-Founder Jack Groetzinger. “I know how passionate the fans are in Cleveland, and I can’t wait to get back to a game using SeatGeek’s platform.”
The NBA season tips off on December 22.