- Sponsored by Dixon Golf
- The "Dixon Challenge" is located prominently on a par 3 and is designed to awards as many golfers as possible.
- Each golfer receives one "Dixon Earth Golf Ball" whether they participate in the Challenge or not.
- Each golfer is asked for a $10 donation to participate in the Challenge.
- Each participating donor will receive multiple gift certificates, including a one-year free subscription to Golf Digest.
- Each Challenge participant will receive a mulligan on the hole. This gives the particiapnt the opportunity to compare their ball to the Dixon Earth golf ball.
- If either ball a participant hits lands on the green, the participant receives a sleeve of Dixon Earth Golf Balls.
- If all golfers in a foursome participate in the Challenge, they will receive an automatic birdie for their score on the hole.
- If a Challenge participant gets a hole-in-one, they qualify for the finals of the Fiesta Bowl $1 Million Dollar Hole-in-One Challenge.