Automotive CRM Software

CRM

Build stronger relationships and drive growth with an automotive dealership CRM partner that puts customers first.

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Drive Customer Engagement and Profitability

Optimize Operations

Seamless CRM integration with Digital Retail, Finance, Desking, Credit and Compliance

Connect Smarter and Faster

Make data-driven decisions to move your business forward with comprehensive reporting

Drive Profitability

Customizable workflows that drive engagement and let your customers choose the experience they want

CRM

The right tools will help you view, organize and analyze customer data so you can build strong, long-lasting connections and generate more profit.

AI

To help dealers get the most out of AI, CDK has directly integrated it into our industry-leading Modern Retail workflow, automating business processes, streamlining revenue opportunities and elevating the customer experience.

Marketing

Provide actionable data and alerts to identify the customers most likely to buy today and re-engage them with strategic one-to-one communications.

Desking

Make your desking process more efficient so you can keep deals moving and streamline the way you sell cars.

Connect With Your Customers

Tailor Conversations and Better Manage Your Data To Drive Profits

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Recent Insights

CDK Unveils Inaugural Dealership Workplace Study

The automotive retail industry is known for long-held stereotypes about its workers and roles. To say it’s a misunderstood industry...

2 Min Read•Jun 11•CDK Global

Turn Service Customers Into Sales With CRM Equity Mining

In the competitive world of automotive sales, dealerships are constantly looking for ways to increase their profits and maintain customer...

2 Min Read•Jun 10•Amber Good

How Dealership Service Departments Can Enhance the Customer Experience

The spotlight is shining on delivering great customer experiences. In fact, 84% of dealers plan to increase their focus on...

4 Min Read•Jun 6•Don Zogg

Car Buyers Visit More Dealerships in May

May was the second month in a row where 87% of car buyers CDK’s Research Team surveyed said buying their...

2 Min Read•Jun 3•David Thomas

Are EVs Ready for the Summer Road Trip?

The all-American pastime of the summer road trip is alive and well. The Transportation Department reported travel rose to over...

4 Min Read•May 20•CDK Global

Dealers Not Confident in O E M E CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the electric future. A clear majority (65%) indeed admit to being pessimistic about EVs, and the paper delves into many of the reasons behind that number including the impact to the dealership’s revenue, consumer interest and more. We also asked dealers about their confidence level in the EV strategy of their respective OEMs. Whether they hV Strategies.

Dealers Aren't Confident in OEM EV Strategies

CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the...

2 Min Read•May 13•David Thomas

Bring Modern Convenience to the Showroom Floor

In our technology-driven world, we’ve taken modern convenience to a whole-new level. Consumers expect to order what they need online...

3 Min Read•May 9•Steven Walker

What Dealers Say About the EV Transition

As the electric vehicle revolution propels forward, dealers across the country are coming to terms with learning, selling and servicing...

1 Min Read•May 6•CDK Global

Three Dealership Accounting Woes and Fixes

Nothing can steer your auto dealership off course faster than poor accounting practices. And it’s not just about the importance...

4 Min Read•May 6•CDK Global

Car Price Negotiations Ease in April

Car buyers still found it overwhelmingly easy to buy a new car in April but there was a slight drop...

3 Min Read•May 2•David Thomas

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