Game Live Ops for Mobile Indies

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Presented at Casual Connect 2013 Time limited contests, events, seasonal activities and any special content are fall under the category of live operations. For mobile game indies, live ops are a chance to bump up retention and monetization and turn a successful game into a hit. These slides give a summary of what live ops are, case studies of different types and lessons learned.

Tournament Time!
Live Ops for Indies
simon@frenzoo.com

About Frenzoo
• 3d lifestyle games startup
• Launched last year
• “Learn every day” culture
• No shoes policy :)

3
Rundown…
• Defining live ops
• Should Indies care?
• Case Studies
• Lessons learned

4
LIVE OPS – One definition
“What players perceive as a time limited event”
Can be:
• Gameplay, content, contest, bonuses etc
• Single or multiplayer
• Local or global
– Local = can happen at different
times for different players
– Global = system wide
• Most advanced in Japan

5
Reasons to do live ops
• Fun factor! (short term retention)
• Establishes return schedules (medium term retention)
• Community building (long term retention)
• Monetization increase
“More than half of our
Modern War revenues
comes from events”
- Mike Lu

Megapolis – local singleplayer
6
Example

Fall of a Meteorite summary
8
5 stages needed to complete within a week
• Build & upgrade around 10 buildings
• Collect many items through social
• Complete contracts
• Visit friends
Total requirement ~ 500 cash + 500,000 coins
IAP = $US 20 + $US 10 = $US 30 total

Campus Life – local singleplayer
9
Example

Motor World – global multiplayer
10
Example

Motor World – global multiplayer
11
Example
• Reward (car) of one stage
needed for next
• Completing stage 4 unlocks
global ranking
• Additional rewards for global
top ranked
• Pay to play at higher stages

Collaboration examples
12
Example
Mostly independentGuild cooperation

Style Me Girl – global multiplayer
Example
Eco chic event
• Themed style challenges (pvp)
• Themed time limited items
• Single global leaderboard
• Rare prizes

Eco Chic results vs Baseline
14
• Increased sales
• Players enjoyed
• Collecting spirit
• Casuals stopped early
• Server overload
• Too manual
• PvP only

15
Lessons learned
• Plan for events in design phase
• Use core mechanics
• Local events are “set and forget”
• Give all a set of achievable goals
• Pair with themed item packs
• Have fun :)

16
Thanks!
Any questions?
simon@frenzoo.com
@simonhk
Blog: IteratingFun.com

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Monday, 3 June 2024 Episode 47 A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate. Tuesday, 4 June 2024 Episode 48 A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand. Wednesday, 5 June 2024 Episode 49 A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart. Thursday, 6 June 2024 Episode 50 Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision. Friday, 7 June 2024 Episode 51 Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes. Monday, 10 June 2024 Episode 52 A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options. Tuesday, 11 June 2024 Episode 53 Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust. Wednesday, 12 June 2024 Episode 54 Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive. Thursday, 13 June 2024 Episode 55 A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants. Friday, 14 June 2024 Episode 56 Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed. Monday, 17 June 2024 Episode 57 A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind. Tuesday, 18 June 2024 Episode 58 Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu. Wednesday, 19 June 2024 Episode 59 A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen. Thursday, 20 June 2024 Episode 60 Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame. Friday, 21 June 2024 Episode 61 Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot. Monday, 24 June 2024 Episode 62 Taps seizes new information and recruits someone on the inside. Mary's new job

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Game Live Ops for Mobile Indies

1. Tournament Time! Live Ops for Indies simon@frenzoo.com

2. About Frenzoo • 3d lifestyle games startup • Launched last year • “Learn every day” culture • No shoes policy :)

3. 3 Rundown… • Defining live ops • Should Indies care? • Case Studies • Lessons learned

4. 4 LIVE OPS – One definition “What players perceive as a time limited event” Can be: • Gameplay, content, contest, bonuses etc • Single or multiplayer • Local or global – Local = can happen at different times for different players – Global = system wide • Most advanced in Japan

5. 5 Reasons to do live ops • Fun factor! (short term retention) • Establishes return schedules (medium term retention) • Community building (long term retention) • Monetization increase “More than half of our Modern War revenues comes from events” - Mike Lu

6. Megapolis – local singleplayer 6 Example

7. Associated sale 7

8. Fall of a Meteorite summary 8 5 stages needed to complete within a week • Build & upgrade around 10 buildings • Collect many items through social • Complete contracts • Visit friends Total requirement ~ 500 cash + 500,000 coins IAP = $US 20 + $US 10 = $US 30 total

9. Campus Life – local singleplayer 9 Example

10. Motor World – global multiplayer 10 Example

11. Motor World – global multiplayer 11 Example • Reward (car) of one stage needed for next • Completing stage 4 unlocks global ranking • Additional rewards for global top ranked • Pay to play at higher stages

12. Collaboration examples 12 Example Mostly independentGuild cooperation

13. Style Me Girl – global multiplayer Example Eco chic event • Themed style challenges (pvp) • Themed time limited items • Single global leaderboard • Rare prizes

14. Eco Chic results vs Baseline 14 • Increased sales • Players enjoyed • Collecting spirit • Casuals stopped early • Server overload • Too manual • PvP only

15. 15 Lessons learned • Plan for events in design phase • Use core mechanics • Local events are “set and forget” • Give all a set of achievable goals • Pair with themed item packs • Have fun :)

16. 16 Thanks! Any questions? simon@frenzoo.com @simonhk Blog: IteratingFun.com

Game Live Ops for Mobile Indies

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