Allied Schools The Life of a Course from conception to decommission Allied Schools The Life of a Course from conception to decommission Presenter: Alex.

Presentation on theme: "Allied Schools The Life of a Course from conception to decommission Allied Schools The Life of a Course from conception to decommission Presenter: Alex."— Presentation transcript:

1 Allied Schools The Life of a Course from conception to decommission Allied Schools The Life of a Course from conception to decommission Presenter: Alex Lazo, PhD Academic Dean, Allied American University Chief Academic Officer, Allied Business Schools alazo@allied.edu 949.598.0875 x5707

2 The Life of a Course Seven Steps 1. Conception 2. Analysis 3. Development 4. Approval 5. Launch 6. Maintenance & Revision 7. Decommission (if necessary)

3 Step One Conception An idea for a course can originate from: 1. Response to student request 2. Competitor analysis 3. Search for differentiator 4. Search for new income source 5. Desire to attract new segment of students 6. Response to new regulations

4 Step Two Analysis Financial Analysis Research Model (“FARM Report”) Assesses viability of course Assesses viability of course Allied involves Marketing, Admissions, and Curriculum & Course Development (CCD) Allied involves Marketing, Admissions, and Curriculum & Course Development (CCD) If deemed non-viable due to limited size of market and/or development challenges, course idea is “shelved” If deemed non-viable due to limited size of market and/or development challenges, course idea is “shelved” If deemed viable because sizable market exists and development is feasible, then added to CCD schedule If deemed viable because sizable market exists and development is feasible, then added to CCD schedule

5 Step Three Development Where will Content be Found? Authorship Authorship “Wrap” “Wrap” “Home-grown” “Home-grown” Purchase/License Purchase/License Partner Partner Learning Management System Learning Management System Testing Testing

6 Development Process 1. Pre-Development 2. Materials Selection 3. Development 4. Building 5. Peripheral Materials 6. Testing 7. Submission for Approval 8. Support Staff Review 9. Pre-Launch 10. Launch

7 Step Four Approval 1. Faculty 2. DETC 3. Regulatory Agency (as needed)

8 Step Five Launch There are two steps involved in the Launch process: Pre-Launch Pre-Launch Notice sent via email to specific recipients Notice sent via email to specific recipients Sent approximately on week prior to Launch Sent approximately on week prior to Launch All relevant information included All relevant information included May allow pre-enrollment May allow pre-enrollment Launch Launch Notice sent via email to entire organization Notice sent via email to entire organization Sent on day of Launch Sent on day of Launch May include corrections and additional information May include corrections and additional information

9 Pre-Launch Notice Pre-Launch: XYZ Course Target Launch Date: Monday, 10/4/2010 Purpose: We are launching the new version of XYZ Course for all states. Type:New Version of Course containing the following updated content: Section on recently-enacted laws Section on recently-enacted laws This change is due to new regulatory requirements. Code:XYZ-123 Clock Hours:30 Hours OK to Sell:California, Colorado, Washington DC Course Price:$100.00 (Tax: $8.25; Shipping:$5.00) Payment Plan:N/A Discount:N/A Textbook:XYZ for Dummies Website:http://www.alliedbusinessschools.com Units:14 required units. Each unit includes: Overview, Objectives, Assignments (Multiple-Choice Lesson & Unit Exams) Exams:Online Final (covers 1-14), 65 Multiple-Choice Questions, 2 Hours (Proctored) Requirements:Internet access, Adobe Reader Course Type:100% online with textbook supplement Online Platform:iBoard Course Description:This course will prepare students to define, analyze, and apply all aspects of XYZ. This knowledge is needed for the XYZ state exam. Course Objectives:define XYZ analyze XYZ apply XYZ

10 Step Six Maintenance & Revision This can be triggered by one or more of the following: Student feedback Student feedback Regulatory change Regulatory change Annual Program Review Annual Program Review Industry changes Industry changes

11 Step Seven Decommission A course can reach this stage if one or more of the following occur: Outdated beyond ability to refine Outdated beyond ability to refine Low enrollments Low enrollments Major regulatory change Major regulatory change

12 The Life of a Course Final Thoughts Refined Course Development process can provide a competitive advantage Refined Course Development process can provide a competitive advantage Internal expertise needs to exist Internal expertise needs to exist Outdated courses reflect badly on school Outdated courses reflect badly on school Feedback is critical to continuous improvement Feedback is critical to continuous improvement Sometimes it’s better to “cut our losses” Sometimes it’s better to “cut our losses”