Talking Retail Grocery and product news for independent retailers
Kenco is launching Kenco Rewards Club to give something back to its loyal drinkers, whilst helping them making small differences to the environment.
From late September, consumers will be able to collect points with every pack of Kenco purchased and receive stylish, desirable rewards at mykenco.com.
Each item from the reward range has been chosen with the environment in mind, including an Eco Kettle, Jamie Oliver Recycled Glasses, Kenco Terracycle Bag and Jamie Oliver Herb Pots.
To redeem their points, loyal Kenco customers will need to register at www.mykenco.com, and enter the code on each promotional pack of Kenco they purchase to build up points for their chosen rewards.
Emad Nadim, assistant brand manager at Kenco comments: “At Kenco, we’re constantly committed to finding ways to make a difference. The Kenco Rewards Club is all about rewarding our loyal customers, and what better way to give something back.”
“The introduction of the rewards club will also strengthen the Kenco offering in-store, encouraging volume and repeat purchasing, as well as giving retailers an on pack promotion with a better value propositioning.”
Rewards codes will be available on all jars and refill packs of Kenco Smooth, Kenco Rich and Kenco Decaff, as well as jars of Kenco 100% Peruvian, Kenco 100% Columbian, Kenco 100% Costa Rica and Kenco 100% Brazilian.
