For kids heading into their teenage years, the holidays can be a time of emotional conflict. Part of you wants to enjoy it all, but part of you wants to grow up and leave the kid stuff (aka the joy) behind.
The process isn’t easy on teens, but it’s especially hard on parents. After more than a decade of simple delights and warm moments around the holidays, you suddenly find yourself with a young adult who doesn’t want to be treated like a child anymore.
McDonald’s U.K., via agency Leo Burnett London, captures this challenging time perfectly in “Inner Child,” the brand’s holiday ad for British and Irish audiences.
