In a very similar way to Facebook business pages, it is not possible to give someone the login details to a LinkedIn company page, instead, if you would like to give someone access to the backend of your page, you will have to make them an admin. This is a quick and easy process and by following the steps below, they will soon be able to send out content from the page along with everything else that the dashboard allows.

LinkedIn Page super admins can add, edit, or remove page and paid media admins through the Super admin view or an email notification process. The super admin role is automatically assigned to the creator of a Page.

Super admins will receive admin requests through their Activity tab and can view pending requests through their Admin tools.

Important: If you’re the only super admin on the Page, you must assign another super admin before removing yourself.

Add A New Admin

  1. Access your Page Super admin view.
  2. Click the Admin tools dropdown at the top of the page and select Manage admins.
  3. Click the Page admins or Paid media admins tab.
  4. Click the Add admin button.
  5. Type the name of the member, associated employee, or advertiser you’d like to add in the Search for a member… text field.
  6. Click the member’s name from the menu that appears.
  7. Select the correct Admin role.
    • Only one page admin role can be assigned per person, but more than one paid media admin role can be assigned. Paid media admin roles can be granted without an associated Campaign Manager ads account.
  8. Click the Save button.

Note: Super admins of the parent Page won’t be automatically granted admin access to affiliated Showcase Pages (newly created and existing). Showcase super admins can assign other page and paid media admins on a Showcase Page.

Add a page admin when access is requested:

  1. Access your Page Super admin view.
  2. Click the Admin tools dropdown at the top of the page and select Manage admins.
  3. Click the Assign role button to the right of the requesting member’s name.
    • Click Decline to reject the request. (optional)
  4. Click the Select a role to assign dropdown and select Super admin, Content admin, Curator or Analyst.
  5. Click the Add admin button (or Cancel).

If you’d like to add paid media admins roles, follow the steps outlined below.

Add an admin to your Page by email

When another member requests to be added as an admin on your Page, current super admins can complete the following steps:

  1. Access the email sent to your primary email account.
  2. Click Deny or Grant.
    • If you’re not logged into LinkedIn.com, clicking Deny or Grant will route you to the LinkedIn.com sign in page.

Add paid media admin roles to an existing page admin’s permissions

  1. Click the Paid media admins tab.
  2. Click the Add paid media admin button.
  3. Type the name of the Admin in the Search for a member… text field.
  4. Click the Admin’s name from the menu that appears.
  5. Select the correct role.
  6. Click the Save button.

Super admins can assign standalone paid media admin roles to advertisers.

Advertisers who want to create Direct Sponsored Content ads, can request Sponsored Content Poster admin permissions through Campaign Manager. After the request is sent, a super admin can assign the role permissions by following the steps below.

Assign paid media admin roles

To assign the Sponsored Content Poster Admin role to an advertiser:

  1. Access your Page Super admin view.
  2. Click the Admin tools dropdown at the top of the page and select Manage admins.
  3. Click the Assign role button to the right of the requesting member’s name.
    • Click Decline to reject the request.

Pipeline Builder or Lead Gen Forms manager roles must be assigned from the Admin Roles page within the Super admin view.

  1. Access your Page Super admin view.
  2. Click the Admin tools dropdown at the top of the page and select Manage admins.
  3. Click the Paid media admins tab.
  4. Click the Add paid media admin button.
  5. Type the name of the requesting advertiser’s in the Search for a member… text field.
  6. Click the advertiser’s name from the menu that appears.
  7. Select the correct admin role.
  8. Click the Save button.
  9. Click the Decline button in the original admin access request in the Pending admin requests module.

Edit an admin’s role

Important: All Pages must have at least one super admin.

  1. Access your Page Super admin view.
  2. Click the Admin tools dropdown at the top of the page and select Manage admins.
  3. Click the Page admins or Paid media admins tab.
  4. Click the Edit icon to the right of the admin’s name.
  5. Select the new role.
  6. Click the Save changes button.

Remove an admin

Important: All Pages must have at least one super admin.

  1. Access your Page Super admin view.
  2. Click the Admin tools dropdown at the top of the page and select Manage admins.
  3. Click the Delete icon to the right of the admin’s name.
  4. Click the Remove button.