McGruff, The Crime Dog

McGruff the Crime Dog

McGruff reaches  kids through commercials, songs, and booklets from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Kids are very likely to listen to McGruff’s advice. Eight in ten (80%) acknowledge that they would be “likely”, “very likely”, or “extremely likely” to listen to his advice on important crime prevention (safety) issues.

http://www.mcgruff.org/