National Consumer Panel (NCP)

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The National Consumer Panel is an operational joint venture between the two leading longitudinal consumer insights providers in the United States – IRi and Nielsen. By recruiting, incenting, and equipping a representative sample of U.S. consumers with handheld scanning devices as well as alternative methods of data collection, the National Consumer Panel provides the highest quality, actionable consumer data to support the needs of both IRi and Nielsen. This consumer data is the raw material that powers the insights and solutions that IRi and Nielsen individually delivers to their respective clients.

The National Consumer Panel’s team is dedicated to enabling IRi and Nielsen to help their respective clients discover opportunity and compete more effectively. NCP aims to exceed its customers’ expectations, and to deliver superior products and services.

NCP’s Mission:
To provide IRi and Nielsen with the most complete view into consumers’ purchase and attitudinal behavior in the U.S. market.

NCP’s Values:
To be trustworthy, unbiased, collaborative, insightful, and passionate in everything we do.