Pantaloons joins India's largest multi-partner loyalty program Payback

NEW DELHI: Pantaloons, one of the largest fashion retailers in India today, joined Payback as its key partner in the fashion retail category. Now Pantaloons Green card will become Payback Green card, rewarding the Pantaloons customers with Payback points as well as discounts.

Customers will now earn 4 Payback points on every Rs.100 spent and Payback members will also get to enjoy exclusive privileges at each of the Pantaloons stores. As part of a special launch offer, customers can get 10% points back on redemption. Further more customers, who redeem 8000 or more points, are rewarded with a 20% point back.

Payback is India's first multi-partner loyalty program that presents many advantages over the traditional, stand-alone customer loyalty schemes restricted to one brand or company only. The power of Payback stems from pooling loyalty benefits from many attractive partners and such a program packages customer benefits into a single customer loyalty program.

Future Group and Payback India have been strategically associated since August, 2011 and Pantaloons is the latest partner to join the Payback Loyalty Program. Vijay Bobba, Managing Director and CEO, Payback India said, "Pantaloons is India's leading Fashion Retailer and it is indeed our pleasure to associate with them in this environment of increasing organized retail and escalating competition. With changing consumer dynamics, it has now become imperative to retain loyal customers and attain new ones. We are excited to come together with Pantaloons and jointly drive value to their strategic objective."

"Adding Pantaloons to our partner base will now further reward a consumers everyday shopping in the fashion apparel category. Members of the loyalty program will enjoy unique benefits, including special offers, additional discounts, bonus points and customized product information and this will further enhance their overall shopping experience at Pantaloons stores. We are excited to come together in order to serve our customers better and we are looking forward to adding many more categories and players in the future." added Mr. Bobba.

Expressing his delight on the partnership, Mr. Pawan Sarda- Chief Marketing Officer, Future Group said, "Our association with Payback allows us to understand customer behavior in order to decipher trends, appropriately reward loyalty and influence shopping behavior. Our customers will enjoy added benefits and privileges as Pantaloons green cards are Payback cards now".

"We will surely benefit from Payback's marketing platform with its proven track record of boosting customer loyalty and increasing our sales substantially", added Mr.Sarda. "The addition of Pantaloons adds a unique edge to the Payback program in the area of lifestyle and fashion retail.

With a nationwide presence and a strong base of engaged customers, it is a significant addition to the existing multi partner base of Payback. We are excited about the opportunity to increase the value to Pantaloon's customers and in turn drive their loyalty, "said Rahul Rana, COO, Payback India.