Smile: Loyalty Program Rewards
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Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.
Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!
- Create a powerful loyalty program in minutes — points, VIP, referrals & more
- Customize every detail to match your brand's look and feel
- Embed loyalty on product pages, at checkout, with a modern loyalty page
- Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
- Popular with stores like yours
- Based in United States
Languages
English, French, Japanese, German, Italian, Chinese (Simplified), Portuguese (Brazil), Dutch, and Spanish
Works with
- Checkout
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Gorgias
- Judge.me
- Klaviyo
- Loox
- Mailchimp
- Recharge
Categories
Program types
Pop-up types
Managing pop-ups
Pricing
Free
Free
Features
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- Multi-language support (20+ languages)
- Works seamlessly with Shopify POS
- Up to 200 monthly orders
Essential
$15 / month
Up to 500 monthly orders
Features
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Trigger rewards with Shopify Flow
- 1 integration (e.g. Klaviyo)
14-day free trial
Standard
$79 / month
Up to 1,000 monthly orders
Features
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- Loyalty segments, ROI and CLV insights
- 2 integrations (e.g. Klaviyo, Judge.me)
14-day free trial
Growth
$199 / month
Includes 2,500 monthly orders, then $20 per additional 100 orders
Features
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- 25+ pre-built loyalty reports
- Unlimited integrations
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (4,224)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants value this app for boosting customer engagement and loyalty, leading to increased repeat purchases. It's praised for easy setup, customization, and seamless integration with Shopify and platforms like Klaviyo. Features like rewarding loyal customers and referrals are highlighted. The app is reliable, user-friendly, and offers exceptional customer support, available even on weekends for quick issue resolution and guidance. It's considered cost-effective with a strong ROI.
Alex and the Smile team are always quick to answer, helpful, and knowledgeable about my questions or concerns. I have used Smile for years on my website and I love how easy it is for my customers to redeem their rewards.
Thank you for the kind feedback - and for being loyal to Smile for FIVE years! It's been amazing following Eillie & Mac's journey on Shopify.
Used loyalty points for many years but after reminding a customer to use their loyalty points I receive a message asking how. I find out that although the customers are receiving their points in their account, they cannot use them because I'm now on the basic plan with Smile and customers will not be able to use their points at checkout unless I now upgrade to Shopify Plus!!!!
Switched to an alternative app that does not require additional upgrades or Shopify Pus in order to function.
NOTE: upgraded from 1 star to 3 now please quit emailing and phoning which is getting a little tiresome
Hello & thanks you for sharing with our team here!
We'd love a chance to connect with you directly and work through this with you directly.
Our Shopify Plus required features have always been limited by what kind of customization Shopify allows on their checkout page. Luckily, there are loads of other ways customers can redeem and use points - on all of our plans, and we'd love the opportunity to help get that all set up with you.
Hope to hear from you
We’ve been using Smile for our Shopify store’s rewards program, and it’s honestly been one of the easiest apps we’ve added to our site. Setup was simple, everything integrated smoothly, and our customers started using the points system right away. Customers get excited about earning points and redeeming rewards, and we’ve definitely noticed more returning shoppers since launching it.
Thank you so much for the kind words! Hearing that Smile was one of the easiest apps to add to your store is exactly what we love to hear, and knowing your customers jumped into earning and redeeming points right away is the icing on the cake.
Seeing more returning shoppers since launch? That's the whole goal, and it sounds like your program is off to a fantastic start. We're cheering you on and excited to see where it goes from here.
Thanks again,
Alex & the Smile.io Team
Support
App support provided by Smile.io.
Resources
Launched
December 2, 2014 · Changelog
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