PUAD 811 STRATEGIC MANAGEMENT IN THE PUBLIC SECTOR
Fall 2020
Dr. Heather Wyatt-Nichol
Office Hours: flexible by appointment
Email: hwyatt-nichol@ubalt.edu
Course Description
Covers the rise of a customer-based, results-oriented approach to solving public-sector problems.
The historical foundations of such an approach and the public-sector initiatives by which it has
been introduced. Modern techniques and tools for using strategic management to handle current
governmental issues.
Student Learning Outcomes:
Upon successful completion of this course, students will be able to:
• To define the purpose and scope of strategic plan as a tool for adapting a public service
organization
• Identify and connect stakeholders
• Develop outcomes-based strategic goals and measures
• Align performance measurement tools with strategic organizational goals and objectives
to improve organizational performance
• Design and conduct strategic planning including specific techniques for environmental
scans, SWOT analysis, strategic issue identification and strategy formulation
• Critically analyze a strategic plan in relation to organizational capacity
• Contribute to the Strategic Management literature
Required Readings
Hughes, O.E. (2018). Public Management and Administration (5th ed.). London: Palgrave.
Additional articles are posted by subject matter in lessons on Sakai.
Attendance Participation
Class participation is essential to your learning. You are required to study the assigned material
and are responsible for understanding the material. It is expected that students will participate
fully in class discussion. Students are expected to be able to respond to the professor and each
other in discussion of assigned readings.
The class meets virtually (zoom & Sakai) on Saturdays, 9:00-4:30 on the following dates: Sept.
12, Oct. 3, Oct. 17, Nov. 7, Nov. 21, Dec. 12
Class Meetings
AM Zoom session 9:30-11:00
Lunch break – chance to eat, recharge, and work on a short practical exercise related to the afternoon’s
topic and designed to spark discussion. I’ll likely fold those exercises in as a sub-set of Participation.
PM Zoom session 1:00-2:30
Absence policy- DO NOT MISS A SESSION!
The only excuses for missing a session:
1. Hospitalization or medical emergency (documentation required)
2. Car accident on the way to class (documentation required)
3. Death in the family (documentation required)
4. Work related mandatory conference (documentation required)
If you miss one course for any of the above reasons, please notify me ASAP to receive an
alternative assignment in lieu of your absence.
If you miss two sessions, even for the reasons above, you will receive a letter grade deduction at
the end of the semester. You should also consider withdrawing from this course.
If you miss three sessions, you will receive an F.
Grading Scale
93-100% A
90-92 A87-89 B+
84-86 B
81-83 B78-80 C+
75-77 C
70-74 C69 & below F
Discussion Forums
Article Review 20%
Strategic Planning Assignment 40%
Strategic Management Final Paper 40%
Discussions & Participation
I will present questions to the readings. Discussions are assessed on the quality and content of
your messages. Please read the content under Lessons prior to posting responses in the
Discussion Forums.
Quality postings:
• Answers the question presented
• Incorporates the assigned readings
• Provides examples when appropriate
• Provides evidence to support assertions
I encourage you to incorporate the readings into your discussions. You may also incorporate any
of the following resources:
•
•
•
•
•
•
Peer –reviewed journal articles (see list)
Official government reports (e.g. GAO, OPM, DOL, BLS)
Official government data (e.g. Census, BLS)
Official organizational policies
Books
Newspaper articles (e.g. Baltimore Sun)
When you do incorporate outside resources you should provide the link or attachment and
PROVIDE PROPER CITATION (APA citation style for this class).
Article Review
Select an article to review from one of the following journals:
Public Administration Review
Public Personnel Management
Journal of Organizational Behavior
Journal of Public Administration Research and Theory
Public Administration Quarterly
Public Productivity and Management Review
The American Review of Public Administration
General guidelines
1. Provide an overview
a. Summarize major points
i. What are the most important theories, arguments, or ideas?
ii. How does the information relate to the topics addressed for the scheduled
seminar?
2. Evaluate the points of significance
a. What evidence or information is used to support the author’s (s) assertions?
b. What are the strengths and weaknesses of the article?
c. Is the information presented in a clear & concise manner?
3. Conclusion
a. Final comments on the quality of the article
i. What has the article demonstrated to you?
ii. Would you recommend the article to other students of public
administration?
(5+ pages, 1.5 spacing, 12 point font- Times-New Roman).
Strategic Planning Assignment
Choose and describe a public or nonprofit organization. Identify major features of its
environment including threats, opportunities. From that analysis identify strategic issues facing
the organization and some potential solutions. The case analysis should generally follow this
format
I.
II.
III.
Background & Brief History of the Organization/Initiative
Brief Description of Current Organizational Context
Field Analysis
a. Analyze the most important strategic trends in the policy field within which the
organization operates, including economic and competitive characteristics of the
field.
IV.
V.
VI.
VII.
Organization Analysis
a. -Based on the findings from your field analysis, specify how the environment
might impact your organization’s portfolio of programs and services. Identify the
organization’s/initiative’s most important strengths, weaknesses, opportunities
and threats. Focus your analysis on the parts of the organization that you believe
are most essential to its success in the field in which it is situated.
b. - Identification of strategic issues: Utilize all publicly available information and
gather additional information directly from the organization if possible.
Strategy Development
a. Based on the strategic priorities identified through your organization, develop a
set of recommended strategies that addresses the organization’s weaknesses,
builds on its strengths, and allows it to respond strategically to its external
environment.
Implementation Steps and Concerns
a. Recommend a set of next steps to implement the strategies proposed. Identify
potential roadblocks to implementation and outline a set of metrics to determine if
your strategy solutions are working.
Brief Description of Alternative Strategies
a. Develop a brief “Plan B” in the event your proposed strategies are rejected by
your client or fail when implemented.
Strategic Management Final Paper
Students are encouraged to investigate a topic that is aligned with their future goals as a
practitioner or scholar of public administration. The paper should incorporate theories and
concepts relevant to strategic planning and performance management. It is expected that this
paper will be appropriately researched and that formal citations will be placed in the paper for all
reference material. At least 15 peer-reviewed journal references are required.
Formatting requirements:
• 15-20 pages
• 1 inch margins
• 1.5 spacing (NOT single, NOT double)
• 12 point font
• Chicago or APA
September 12
Foundations of Strategic Planning in the Context of Public Administration
Hughes, Ch. 1-3 & 10
McBain, L. & Smith, J. (2010). Strategic Management in the Public Sector. E-Leader Singapore.
Mintzberg, H. (1994). The Fall and Rise of Strategic Planning. Harvard Business Review, 71(1),
107- 114.
Oct. 3
Strategic Management in the Context of Policy and Decision-making
Hughes, Ch. 4-5
Weiss, J.A. (2018). A Framework for Improving Federal Program Management. IBM Center for
the Business of Government.
Vining, A. R. (2011). Public agency external analysis using a modified “five forces” framework.
International Public Management Journal, 14(1), 63-105.
October 17
Strategic Management in the Context of Governance & Accountability
Hughes, Ch. 6-8 & 14
Ammons, D.N. & Madej, P.M. (2017). Citizen assisted performance measurement: Reassessing
its viability and impact. American Review of Public Administration,
GAO (2015, July). Managing for Results: Practices for effective agency strategic reviews. GAO15-60.
November 7
Strategic Management in the Context of Organizational Leadership
Hughes, Ch. 9-12
Behn, R. (2014). The Performance Stat Potential: A Leadership Strategy for Producing
Results: Thinking About Cause and Effect. Brookings Institution, pp. 245-260.
Hvidman, U., & Andersen, S. (2013). Impact of performance management in public and private
organizations. Journal of Public Administration Research and Theory, 24, 35-58.
Nutt, P.C. & Backoff, R. W. (1993). Transforming public organizations with strategic
management and strategic leadership. Journal of Management, 19(2), 299-347.
Poister, T, H. The Future of Strategic Planning in the Public Sector: Linking Strategic
Management and Performance, Public Administration Review, December 2010, Special Issue,
pp. 5246-5254.
November 21
Strategic Management in the Context of Technology
Hughes, Ch. 13
Strategic Management Paper Due
December 12
Paradigm Shifting
Hughes, Ch. 15
Poster et al., (2010) Strategic management research in the public sector: A review, synthesis, and
future directions. The American Review of Public Administration, 40(5): 522-545.
Strategic Planning Assignment Due
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•
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[1]
In the Yale Gordon College of Arts & Sciences, an Incomplete grade will not be considered prior to the
official WD deadline.