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barclaycard.co.uk Website Analysis for April 2025
Apply for a credit card, access your online banking and learn more about incentives, balance transfers and other benefits of being a Barclaycard holder
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Global Rank
#23,2581,097
Country Rank
#84712
Category Rank
#13
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Total Visits
2M
Bounce Rate
35.62%
Pages per Visit
4.59
Avg Visit Duration
00:04:10
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barclaycard.co.uk Traffic & Engagement Analysis
barclaycard.co.uk's web traffic has decreased by 4.86% compared to last month. See all traffic & engagement stats for barclaycard.co.uk in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
2M
Last Month Change
4.86%
Bounce Rate
35.62%
Pages per Visit
4.59
Avg Visit Duration
00:04:10
Total Visits Last 3 Months
Compare barclaycard.co.uk to:
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8.4M
barclays.co.uk
6M
halifax.co.uk
2Mbarclaycard.co.uk
948.6K
mbna.co.uk
barclaycard.co.uk Web Traffic by Country
Which countries sent the most traffic to barclaycard.co.uk lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to barclaycard.co.uk - click below to discover all countries
Top Countries
United Kingdom
94.64%4.17%
United States
1.5%42.66%
Germany
0.24%23.25%
Canada
0.22%21.78%
Netherlands
0.19%10.69%
Others
3.21%
barclaycard.co.uk Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. barclaycard.co.uk's audience is 58.88% male and 41.12% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female41.12%
- Male58.88%
barclaycard.co.uk Target Audience
Audience interests reveal key details on the browsing interests of barclaycard.co.uk's visitors. barclaycard.co.uk's audience is interested in Finance > Banking Credit and Lending & shopping.
Top Categories
Other Visited Websites
Top Topics
shoppingmoneynewsfinancetravel
barclaycard.co.uk Competitors & Similar Sites
Reveal barclaycard.co.uk top alternatives and find potential or emerging competitors. barclays.co.uk is the website with the highest similarity score to barclaycard.co.uk. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
barclaycard.co.uk Top Traffic Sources
The top traffic source to barclaycard.co.uk is Direct traffic, driving 56.33% of desktop visits last month, and Organic Search is the 2nd with 35.81% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
barclaycard.co.uk Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to barclaycard.co.uk (Desktop, worldwide)
Organic vs. Paid
Organic94.72%
Paid5.28%
Top Keywords
barclaycard108KVOL: 184,030$1.35barclaycard login45.4KVOL: 105,790$1.78barclaycard business login10.1KVOL: 9,910$1.05barclays credit card login uk5KVOL: 6,460$--barclaycard business5KVOL: 5,430$4.022.1K OthersSee more
Total Keywords2.1K
Referral Web Traffic to barclaycard.co.uk
The top referral sites sending desktop traffic to barclaycard.co.uk.
Category Distribution
Banking Credit and Lending
40.27%Marketplace
19.3%Financial Planning and Management
18.1%Programming and Developer Software
5.86%Finance - Other
3.85%Other
12.62%Display Advertising Traffic to barclaycard.co.uk
Analysis of the top publishers sending traffic to barclaycard.co.uk. Currently, there are 7 publishers referring visitors.
Top Publishers
Start a trial70%Start a trial5%
facebook.com5%
omdaffiliates.co.uk5%
omdperformance.co.uk5%2 Others10%See all
Publishers7
Ad Networks1
Recently Seen Display Ads
No Data to Display
Links from barclaycard.co.uk to Other Websites by Traffic Share
barclaycard.co.uk is sending desktop traffic to 12 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
1.27%Banking Credit and Lending
0.95%Medicine
0.91%Financial Planning and Management
0.43%Finance - Other
0.27%Other
96.18%
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Social Media Traffic to barclaycard.co.uk
barclaycard.co.uk gets most of its social media traffic from Youtube, followed by WhatsApp Webapp and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
7
Social Network Distribution