Importance of Using Email in Business Communication
Remarkably, the answering of email is rarely part of our job description, but an elementary assumption of the functioning in today’s organizational life.
Hello Everyone!
Today we are going to walk through the importance of email in business communication or a corporate world and how COVID-19 pandemic impact its.
So, let’s get started!
The world as we knew has completely changed now.
Yes, you heard it right.
All because of Covid-19 – A deadly, contagious disease that has swept over the world.
Businesses are also facing the brunt of this pandemic.
Work-from-home becomes a new normal and computer-mediated communication or CMC has become mainstream in work life.
This raises the question – what is the impact of CMS in the workplace. Since email is still the most prevalent form of computer-mediated communication within an organization. So we are going to discuss the advantage of using email in business communication.
Advantages of Using Email in Business Communication
In the subsequent section, we have outlined all the major advantages of email in the workplace. Let’s begin.
Ensure Real-Time Communication
Now, traditional mail has become a past thing. In the internet world, it is easy to reach a person within a fraction of a second in the form of an email. No matter the location of the recipient. Hence, the email smooths the business communication and making it faster to communicate and get the status in real-time. Also, clients can send their queries immediately.
Email Marketing
Another advantage of using email in business communication is that it enables companies to direct their good to predetermined audiences. As per the data of LiveWire, the business and consumer emails send and received per day exceeded 293 billion in 2019 globally.
The targeted business emails allow companies to focus on generating qualified leads. Even in the time of COVID-19, email marketing speeds up a ton of time and there will be no sign that it will be slowing down in the future. On the other hand, on average 73 % of millennials prefer business communication email.
Furthermore, it can be seen that when the business emails are personalized, marketers report that campaigns experience a huge bar increase in revenue.
Helps In Record Keeping
The remarkable importance of email in business communication is easy tracking. The recipient can easily search their mail in the inbox by typing the name of the company in the search bar. From the sender’s point of view, emails create a paper trail that can be easily followed upon. Generally, a thread would be generated that comprises proper information of chat. So there are no issues with miss-communication.
Emails Keep Communication Costs Low
Using Email as a business communication makes a huge impact on a company’s budget. It is a very cost-effective medium. Moreover, NetForChoice offers four types of mailing solutions.
1. Zimbra – If budget is the concern, then you can sign-up for the Zimbra On Cloud Hosting. You can either go with the open-source or network edition.
2. Google Workspace – If you need an advanced productivity tool with a mailing factor, then go with the NetForChoice G Suite Hosting.
3. Microsoft 365 – Like G Suite, Microsoft 365 offers a business productivity tool and facilitates a per-user subscription package. Sign up for Microsoft 365 Hosting to make your business communication more smooth.
4. Hybrid Hosting – The G Suite – Zimbra Hybrid model is a combination of G Suite and Zimbra. In this, you can assign Google Workspace to the power users and Zimbra to the General Users while keeping the domain name the same.
Positive Impact on Email Communication In Business of COVID
Taken together, we can conclude that e-mail communication plays a significant role in our daily work life. And we cannot deny that COVID-19 has influenced our lives in many different verticals. It challenged us painfully and mentally.
However, one positive change is that it accelerated the usage of email in business communication. Because work-from-home brings less physical &verbal interaction and more virtual interaction. It is obvious that it reinforced and facilitated business today in a sense that is easy to exchange information by electronic mail with other people regardless of time and location.
If you are still stuck and don’t know which email hosting you should buy, feel free to have a free appointment or consultation from our experts. Simply schedule an appointment by clicking on the below link.
Stay Safe, Stay Healthy.
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